About us

Brand Legacy – MASFOOD

In Malay, “Mas” means “gold”, representing excellence, purity, and trust. Inspired by this golden cultural heritage, MASFOOD (Food of Malaysia) upholds a "Golden Standard", blending tradition and innovation seamlessly.

More than just a brand, MASFOOD embodies heritage, an entrepreneurial spirit, and a vision for global expansion. As Malaysia’s leading manufacturer of ready-to-cook seasoning pastes, herbal & spice mixes, and healthy air-dried noodles, we bring authentic, premium Malaysian flavors to households and the foodservice industry worldwide. While preserving culinary traditions, we continuously innovate for the future of the food industry.

Founder’s Journey: From the Foot of Gold Mountain to Global Tables

Nestled at the foot of Mount Ledang (Gold Mountain) in Jementah, Johor, MASFOOD’s journey is one of resilience, vision, and the golden essence of Malaysia.

Founder Mr. Tee Thye Lok embodies this journey—from helping at local markets in Jementah to earning a mechanical engineering degree at UTM, and finally, taking a bold leap into entrepreneurship in 1998.

With just RM8,000 and a second-hand truck, he founded MASHOO TRADING—a name inspired by the Hokkien phrase “定好” (Ding Ho, meaning “Definitely Will Be Good”). This ethos laid the foundation for MASFOOD, a brand that today is synonymous with authenticity and innovation, delivering Malaysia’s rich flavors worldwide

Key Milestones

1998

MASHOO TRADING was established in Melaka.

2000

Business relocated to Kulai, Johor, and began home-based food processing and packaging operations.

2005

Established the first self-owned factory in Taman Putri, Kulai, Johor.

2009

MASBEST FOOD INDUSTRIES SDN BHD officially entered the seasoning paste manufacturing industry.

2011

Opened the second factory, and the sauce production line became profitable.

2024

The third factory was completed, increasing production capacity by 200%.

2025

Launch of Global Expansion 2.0 Strategy.

Mission & Vision

Our Mission

"Bringing Malaysia’s golden flavors to kitchens worldwide through innovative, nutritious, and convenient food solutions."

Our Vision

"To be the world’s most trusted Malaysian food brand, bridging cultures through premium, innovative food products."

Core Values

Integrity

Transparent sourcing, production, and partnerships.

Customer-Centric Innovation

Authentic flavors tailored to global markets.

Sustainability & Growth

Commitment to long-term partnerships and environmental responsibility.

Excellence & Quality

Setting the gold standard for Malaysian food products.

MASFOOD’s Product Portfolio

Cooking Pastes & Sauces

Rendang Curry Paste
Curry Laksa Paste
Salted Egg Yolk Sauce
Shrimp Sambal Paste

Herbal & Spice Mixes

White Pepper Mix
Klang Bone Soup Mix
Ginseng Chicken Mix

Healthy Dry Noodles

Dry Ramen / Pan Mee
Spinach Noodle
Dry Instant Noodles

B2B Foodservice & Retail Solutions

Custom seasoning for restaurant chains
Exclusive e-commerce special editions & seasonal gift packs

Golden Standards – Quality & Sustainability

Triple Certification

JAKIM Halal Certified
HACCP Food Safety
MOH MESTI Certified

AI & Automation

AI in Accounting & Financial Management –
Automated bookkeeping, real-time financial insights.
AI in Marketing & Advertisement –
Smart data-driven campaigns for optimized audience targeting.
AI in Production & Automation –
Automation systems enhancing efficiency, precision, and quality control.

Green Manufacturing

Solar-Powered Factory #3 –
Sustainable energy use, reducing carbon footprint.
Steam Energy System in Factory #2 –
Improves efficiency by 30%, repurposes waste heat for ingredient drying.

Global Reach & Business Partnerships

Export Markets

Southeast Asia
North America
China & East Asia
Australia & New Zealand
Europe & more

Why Partner with MASFOOD?

A globally recognized, established brandli>
Diverse, high-quality product range
Strong supply chain & production scalability
Exclusive regional distribution opportunities